|Duration: 33 Hours|
The following will be covered as part of the program
Introduction to the course, to fellow batch members and the trainer, various topics that will be covered, End objective of the course.
Introduction to marketing
Definition of marketing, Coverage of basics of marketing, Why is marketing required, Challenges and dependencies for digital marketing, marketing funnel, relation between marketing, sales, presales and inside sales, flavors of marketing, introduction and importance of market research, brief on offline marketing and omni-channel marketing.
Introduction to Digital marketing
What is Digital marketing? , requisite skills for a digital marketer, the ‘mesh’ concept, a brief of various channels and sub-groups under digital marketing,
importance and nuances of digital listening and related tools, Certifications available for digital marketers.
Getting started with digital marketing
Getting started – performing an evaluation and analysis of online presence, Your website – how to publish and maintain a website, metrics to track and tools to use. Walk through of Google Analytics. Introduction to marketing automation and related tools.
Social Media Marketing
Introduction to different social media networks. Dos, don’ts and tips in each platform, social media marketing tools, which target audience is each platform best suited for, walk through of each platform with examples, social media analytics for each platform – metrics to look for, Avenues for paid marketing in each platform, introduction to influencer marketing and the nitty-gritties there, introduction to tools for social media promotions, concept of promotion in each platform, Walk through of setting things up, metrics to track, post launch campaign tracking and end of campaign stock taking methodology.
Search Marketing – SEM and online Ads
What is SEM? , various platforms to advertise and the various ways to advertise in each platform, introduction to tools and terms, various kinds of ads and where to use each, preparation required before launching a campaign. Role of automation, post launch campaign tracking methodology and end of campaign stock taking.
Search Marketing – SEO
What’s SEO?, types of SEO and deep dive into each type, introduction to relevant SEO terms, walk through of SEO types, introduction and walk through of search console and what to track.
Concept understanding, introduction to content repurposing , content footprinting, etc, metrics to track.
Concept and purpose understanding, various ways of email marketing, introduction to tools and automations, types of email campaigns, walk through of email marketing workflow, concept of landing page and how to create one, nitty-gritties of email campaign execution, how to structure a campaign, metrics to track, brief about follow-ups and taking it to deal closure, integration to other systems.
Concept understanding, ways of mobile marketing, how does each method work – with examples, syncing marketing with user journey, available tools.
Various content types, Types of video delivery and various platforms available, video production workflow, introduction to video editing tools, nuances of videos – at each stage of workflow. Brief on video ads – tips. Walk through of Youtube.
Events, PR, Co-branding and co-promotions
Event types, Where each event type can be useful and how to go about each event type. Online PR – online media promos, ways of PR insertions in the digital world.
Co-branding, co-promotions, partnerships, avenues for collaboration, etc.
Talent marketing and growth hacking
Concept understanding of both
Talent marketing – workflow. Kinds of content we can use. Growth hacking trends.
Note : Quiz assessments, in-class group activities and assignments will be conducted in each session.
Course Schedule :
Type of Training : Classroom
|Duration: 33 Hours|